Petal Milk | Milky serum
Love the softer side of beauty? Petal Milk brings a milky inspiration to our next face collection.
Find your routine ↗Your ritual, your way
Moisture, radiance or comfort? Start with what matters to you in a face ritual. A serum can sit alongside cleansing and moisturising, following the product directions. You do not have to choose several serums at once. Sometimes it feels better to get to know one, see how it fits with your makeup and cream, and build a routine you enjoy returning to.
The beauty behind the details
Serum and cream do not describe the same experience. The word serum names a product type; it does not by itself tell you an active concentration or how deeply a formula travels. The complete formula shapes the feel: water, oils, humectants and texture-forming ingredients. Bottle shape and drop size are not measures of potency.
In moisturising formulas, glycerin and hyaluronic acid are known as water-binding ingredients. Emollients, including oils and squalane, play a different role in skin feel. Different formula components can work together. Knowing these roles helps make sense of an ingredient list without making every long name intimidating.
Make it personal
What draws you to Petal Milk? Start with the role you want it to play, the textures you enjoy and the time you like to spend on your ritual. Keep those preferences in mind as you explore the rest of the collection.
Your ingredients, explained.
What brings moisture, what softens, and what gives that lovely texture? Paste the ingredient list from your packaging and get to know the names.

Your list stays on this page. It is not sent or saved, and clears when you change language or leave.
A dictionary of 36 ingredients for your own reading. The example list lets you explore the tool.
A little clearer. A lot more interesting.
What does each one do?
Choose a role to meet the ingredients that can fulfil it. An ingredient can have several roles; counts refer to names, not concentrations.
No name matches both your search and the selected role.
What can’t a list tell you?
Explore common ingredient roles here. Names alone do not reveal concentration, absorption depth, personal suitability or finished-product results. Short- and long-term results need testing of the specific formula. Identifying fragrance is not an allergy test.

